Monday, August 22, 2011

Packaging design - JO DIKHTA HAI WOH BIKTA HAI

Dear friends and students here few of my packaging design work which I did for few of my Indian and International Client. While designing a package for any product, you have to concentrate on few things like:
*The packaging is literally the product identity.
*Packaging design has the primary goal to attract customers’ attention.
For this purpose, package designs cannot simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.
*Concentrate more on formulas like keep it simple and straight, Focus on typography, Branding and Positioning, Think Green, Hold the Consumer’s Attention, Consider it an Investment, Protect your product
Last but not the list, would like to quote a saying in Hindi language
JO DIKHTA HAI WOH BIKTA HAI which literally in English means, 'that which is seen is sold'...