Monday, February 14, 2011

Melcom-Valentine Window Display-2011 Ghana,West Africa

Love, definitely is an art and art glorifies love!

Art has always been a fascination for me. Be it painting, music, drama or any attractive vibrant creation. I get pulled into it. Thus writing for Rajesh Nakar- Visual Merchandiser, Interior Designer, Artist and a personal inspiration, also for whom I earlier wrote Aberrant is indeed a pleasure.

Currently in Ghana, West Africa, and lending his services to Melcom , a No. 1 departmental store having more than 15000 products under one roof, Rajesh has come up with yet another pleasing window display for Melcom's Kaneshie branch (Melcom plus)that has instantly evoked a brand image for the company. Brand image is always unique and one that sets them apart from competitors and ignites a positive vibes among the customers.
‘Pamper Your Valentine’, thus seem to be clearly fitting the bill. With the able inputs from Marketing head, Raja and his own creative flow, this concept seems apt for the upcoming Valentine’s Day! When I asked him online, how did he conceptualize the whole thing? How did he manage to express it so easily and in a simple, non-congested way? He said,
“The answer is ‘simplicity’ itself”. I always use one formula for any creation of mine, and that is KISS formula.”KEEP IT SIMPLE AND STRAIGHT”. He continued, “We as humans are always attracted towards beauty. Add simplicity and soothing colours to it & you have your job done. Also, having no restrictions and a clear thought from the department, led me work beautifully”.
As we can see, he clearly has worked wonders. Red, according to me, conjures well on different emotions like love, poetry, beauty and passion. This display has no other colour as magnificent as Red. Thus, the concept of only using red to express love with poetic affection, ‘Pamper Your Valentine’ for your dear girlfriend/wife is simply impressive.
The line ‘Pamper Your Valentine’ against red background convey it best - the message of "I love you"- and for me speaks loud of the care and passionate love that we have for loved ones. Having seen this, I strongly believe that every body’s search for an ultimate surprise this coming season of love should end at this beautiful store. Or May I say the quest for the best, and most enchanting gift begin from this glorifying art work.
Love, definitely is an art and art glorifies love!

Content writer, Art critic.
Rajesh Rajgor (India)